Saturday 15 January 2011

Issues surrounding the music industry

From watching a documentary called 'Music, Money and Hip Hop Honeys', I gathered a clearer insight into the types of issues there are in the music industry. The music industry is huge, with young sparring artists hoping to excel, artists who are already in the music industry and very well known such as 50 cent, T-Pain etc. and artists who may not be well known as of yet but are slowly building up their publicity through music videos.
Some would argue that hip-hop videos present women as empowered people who are confident and use their sexuality to exploit men by making money out of them. Females enjoy the compliments they get from males and it makes them feel more special and wanted, however some females admitted to using male needs, e.g: sex and visual pleasure appealing to the libido, in order to make money when men are willing to pay them.
People say that the sexualised representation of women in hip-hop videos (and the representation of men as powerful) is an integral part of the genre and just a bit of fun. The videos are just fantasies of what clubs/parties for example can be like. A member of K.I.G (Funky House artist) said that girls are essential to the industry, and they are what makes the videos. This makes a big gap in the market for females to use their body and appearance to boost their confidence, feel wanted and make money. From a male perspective, 'you need girls who are good looking to sell videos because sex and violence sell'. This is an example of Laura Mulvey's 'voyeuristic objectification' where females are 'needed' as if they are only useful to promote yourself as a hip-hop artist. Moreover, Boys expect girls to dance and behave in a certain way now because of music videos, so in a way, music videos tell girls what they need to look like and how to behave in order to be accepted, and if they don't act this way, they aren't wanted. This is the mentality some girls have so would go to lengths such as exposure of them-self in order to gain that acceptance.
This poses a risk on the female gender as they are more or less being used as sex items and may even be in danger of being sexually abused as 'Alisha' experienced from doing a shoot.
Another issue is the fact that some girls don't even get paid for what they do, and are therefore mis-lead by the information male artists give them which comes back to they issue of females just being used as objects for men to get what they want.
The portrayal of men and women in hip-hop videos creates an unrealistic and dangerous set of expectations in real young men. By the younger generation viewing how females are treated, this would influence them, and give them the idea that it is okay to view and treat a woman in such a way and take advantage of her.
It also creates expectations for how girls should look e.g: big bum, big breasts, pretty face. It makes girls think that they aren't good enough how they are already and influence them to get bum implants such as 'China Black' who thought her bum wasn't round and big enough for her to be accepted into a video shoot. This relates to Laura Mulvey's 'Male gaze' theory where males admire these assets and gain sexual pleasure from looking at them which essentially objectifies a female and makes her desirable.
Digital Dan said 'you can more or less buy a girl with money and she'll do anything' - this makes females look desperate to make money off males regardless of what they may have to do. So money is the stimulus which drives girls to want to become a video girl. Some girls claim to do it because they have financial problems as a young single parent or to make them feel better about them-self. This still raises issues on whether it is right to effectively 'sell themselves' to provide for the bare necessities.

2 comments:

  1. Good essay only thing I'd comment on is its slightly one sided. Its true females in the music industry, particularly hip hop videos, sensate women into objects of sexual desire; however it also influences a developing regressive attitude in females from young ages to older generations. Typical teenagers (of all races) have adopted a self-righteous attitude of believing they have divine rights over others simply because they want to act as fierce and powerful as women can be portrayed in music videos, as well as creating a group of self labelled "sex goddess status" women who believe they are the ****, all because they may have similar feats and characteristics to those women on videos. Its unfair to insinuate that music industry only reduces the esteem of women, in many cases it hypes the attitudes of others. Tis my two cents, but interesting read anyway :)

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  2. "it makes girls think that they aren't good enough how they are already and influence them to get bum implants such as 'China Black' who thought her bum wasn't round and big enough for her to be accepted into a video shoot. "

    it didn't sound right, make it clearer, the first sentence, its minor but recheck again.

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