My unsigned artist is Abbie Hameed, known as "AbbieSinger" who has a keen interest in making music about her life, past events and things that are important to her. She considers herself to go under the musical genre of 'Neo-Soul'. Abbie attends the same 6th Form as me and has always taken part in talent shows by performing. Her music is widely appreciated by people in my sixth form and around Newham and Redbridge. Abbie chooses to make music as a hobbie and something she wants to further pursue later in life as a career. I chose to market Abbie because she is a very versatile and co-operative artist and is easy to work with as i see her often. Another unsigned artist that my group mentioned was a male Grime artist. I thought it would be interesting to market him because he does a lot of free-styling which is quite relative to real life. However his pre-set attitude and style was typical of a mainstream Grime artist and it may have been hard to market him differently to everyone else, as he has similar values to existing Grime artists already. Taking all of this into account, our group decided to market AbbieSinger because she was easier to access and work with, and had more of an idea of where she wants to be which is important when working with unsigned artists.
Follow this link for more information on Getting started in the music industry:
http://zaramedia11.blogspot.com/2011/01/getting-started-in-music-industry-and.html
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