Music Video evaluation

I got a lot of audience feedback for my music video once it was completed because it was important to know whether they liked it as a whole and would watch it over and again. I had to edit it over a couple of times until myself and my peers thought it looked like a professional music video. For example, the start of the music video had quite a few random shots in it just to fill up space because of the way ‘The awakening’ starts. I could have cut the introduction of that track but this would have made the video start too abruptly therefore not making it so effective. 

The music video enhances the music because it has a flow to it and the cuts go with the beat of the song which ultimately keeps an audience interested. Also, audiences enjoy having a visual to aid what they hear, so the music video and the mis-en-scene aided the enjoyment of the music and music video as a whole. It also adds meaning to the song because we can see Abbie’s physical emotions through her journey and her passion for music and the audience can empathise with her. The messages my video sends about women is that you don’t need to sell your body in order to get you to places and express your talent, Abbie is clearly well clothed and not exploited in any way, it is simply her talent brought out and this is what we as an audience want to remember her for, no ‘the girl who wore a short skirt in her video who looked “sexy”’ – that would be exploiting.

I think my video is unique especially because of the locations we shot at, the most amazing location we captured was in London in the evening over the River Thames. The colours were so bold and bright and looked almost like a fantasy. The fact that it is Abbie’s personal journey and her expressing herself through music, this makes it original because everyone has different outlooks on life and what they want to achieve. You can empathise with Abbie because of the range of close up shots and medium shots which makes you feel closer to her. The closer an audience feels to an artist, the more they would want to watch the video. The feedback I received from my peers was that they would want to watch it again and again because there’s aspects of the video which they don’t catch the first time, and also they enjoy looking at the scenery because it suits the song and musical genre, making my music video – a successful video.