Thursday 10 March 2011

Official CD Digipak

Initial CD Digipak Design

FINAL CD Digipak Design

Why have I chosen to design my CD Digipak in this way?
The front cover is labelled AbbieSinger with the sea and sky background. I chose to have this particular background because when you think of sunrise/sunset on a beach, you think of peace and serenity and quite a calm atmosphere which relates to Abbie's music and genre.
The green theme was devised from the dress she is wearing, it is detailed in quite a bold green, but it isn't a very 'loud', 'in your face' kind of colour, therefore I thought this may be ideal to use as a theme to use throughout the Digipak. Green also symbolises calmness and it is quite an organic colour, the use of turquoise reflects the colour of pure sea which is similar to the theme colour.
Imagine waking up at sunrise as the background shows, 'The awakening' was purposely made to slightly blend in with the background making the effect gradual, whereas the 'AbbieSinger' is the main part that people need to recognise as the brand which is why it is clearer to see. Abbie's label needs to be THAT brand that people have heard of/seen before. "The awakening of..." turns Abbie into an official character and gives her status and star image making her unique in comparison to other Neo-Soul artists.
The bird silhouettes on the next fold represent what is common in the morning: birds, birds singing. - When we  think of birds chirping we usually associate it with morning time and sunrise, so I felt this linked into the front cover.
The picture of Abbie performing with her guitar was quite significant to this cover as it is one of her favourite instruments to use within her music. It also shows how she is a proactive artist and already has experience performing and music is her passion. In relation to this, the 3 tone colour images of Abbie playing the Piano and Guitar make the cover intricate and colourful. The piano and guitar are her main two instruments which are also typical instruments used within the genre of Neo-Soul. E.G: Alicia Keys. It also shows that Abbie is a multi-instrumentalist, making her multi-talented as a singer, song-writer and instrumentalist.
The top middle fold of my Digipak was inspired by Justin Timberlake's 'Justified' album. I didn't want make it too detailed as this is where the CD will go, so the CD will be covering it half the time, So the initials of AbbieSinger I felt was appropriate for this part of the Digipak.
The top left of my Digipak is what every Digipak contains, a message from the artist, whether it be brief, or 2 pages long. I asked Abbie if there is anyone she would like to thank in spite of her musical talent and I reproduced this message to be put on the Digipak.

2 comments:

  1. This is great stuff - an original and striking design. Well done! You now need to explain how the images/colours/fonts etc link to the artist, her values, convey the experience of the music, links to genre etc.

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  2. Great work, Zara - by including the first and final version you have shown how you have developed your design in response to feedback. Well done!

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