We watched this video and came to the conclusion that this video was suitable due to the time period and the type of song. It was an effective video because it suited the tempo also. People may be intrigued to watch it again because of her facial expressions which allows us to have a personal engagement. If it appeals to you then this is because of personal taste. Not everyone would like it because of the age group it is targetting.

I need to take this into consideration when we plan our music video because we need to make it suitable for our target group of anyone who listens to Neo-soul and likes that sort of music in order for it to be successful and people wanting to watch the video over and over again.

This video is clearly a very intricate and unique music video. It keeps you interested the whole way through because there is something going on all the time. You would want to watch it over and over again because you can't possibly pick up every little detail of what is going on in one viewing. This is why it is a successful video. By playing the video over again, this makes us as the audience like the song, because we like the video.
The people in the video on the webcams are actually fans of the artist 'Sour', this gives them as fans to have a personal engagement in the song and appreciate his music even more.


Taking all of this into consideration, when planning my music video, my group's ideas must be as unique as possible and keep the audience interested, otherwise they won't want to watch it again, and therefore it will not be successful.